General Insurance Sales Associate Apprenticeship 

Program Features:

  • Industry Exposure

  • Licensing

  • Credentialing

  • Skill Training

  • Soft Skills Development


NAIP’s new General Insurance Sales Associate Apprenticeship Program builds the pool of newly licensed insurance and financial services professionals.  The program begins with an orientation period geared toward creating the big picture. Participants will learn basic insurance concepts, be exposed to the many careers and entrepreneurial opportunities in the insurance industry and undergo career assessments to help determine which career path in insurance best fits their short and long-term goals.


Step 1, Pre-Apprenticeship (up to 240 hours):  Anyone involved in the counseling, solicitation, selling, or negotiation of insurance or financial services must have a State issued license.  Step 1 provides classroom training and administrative assistance towards earning up to four (4) of the following professional licenses:


  1. Property and Casualty (Insurance)

  2. Life, Accident, and Health (Insurance)

  3. Series 6 Securities (Finance)

  4. Series 63 Securities (Finance)


On an as-needed basis, Pre-Apprentices can receive additional support in the following areas: critical thinking, computer literacy, interpersonal skills, ethics, integrity, dependability, and time management.


Step 2, Full-Apprenticeship (2,310 - 3,500 hours over 1.5 years):  In a controlled and supportive environment, newly licensed Apprentices will learn to:


  • Build customer loyalty, create effective first impressions, manage customer expectations

  • Process incoming and outgoing calls to clients, and insurance companies

  • Design coverages to fit the individual clients risk exposure

  • Quote auto, homeowners, business, life, and health insurance products

  • Use social media tools to educate consumers about the importance of insurance

  • Conduct market research, gather consumer behavior data,  design marketing materials, prepare and deliver sales and literacy presentations


Apprentice knowledge will be evaluated monthly and merit increases are earned for mastery of key competencies.